A project by Ibrahim Hany Anwar

This mapping aims to make the statement that almost all new developments in the last  years have lacked their own identity, innovation and contextual sensibility.

This is an abstract mapping that sheds the light on the formation of Gated Communities in New Cairo,  which represents the biggest organized Real Estate effort in the city’s expansion. Focus is set on the advertisement and the architectural morphology produced. This project briefly questions how this pattern of development with its architectural and social model associated affected the planning of the city.

Besides this research,is a a fold-up brochure that sarcastically tells the story of a real estate guru. As one reads through the formation of gated communities is discussed, their advertisement and eventually their overlooked implications.

WALL POSTER